A high-energy lifestyle focused video that uses music, on-screen text, and dynamic video to present a forward-looking showcase of everything The Center (formerly The CNN Center) offers and the surrounding amenities of Downtown Atlanta
As field producer and cinematographer for the Atlanta portion of CBRE’s campaign for The Center, I worked in close communication and collaboration with Core Twelve’s creative team to lay out the full scope of their expectations for the ground footage shot locally in Atlanta. After establishing a comprehensive shot list and style guide to compliment the assets they already had, I worked independently to capture the full essence of Downtown Atlanta and the amenities surrounding The Center in an energetic style. By coordinating with local businesses and events, as well as handling appearance releases for individuals, I delivered both ground and aerial footage in compliance with the aesthetic and legal requirements for CBRE. The footage was well received after being digitally transferred from Atlanta to Chicago and is being used as a primary marketing asset for promoting the new development.